Luna is your assistant and coach
From individual knowledge to
collective intelligence
Luna prepares, captures, researches, and advises. By continuously connecting conversations, observations, and data from external and internal sources, organization-wide commercial intelligence emerges. Consultants, project leads, managers, and executives all contribute to growth.
What Luna does
Preparation, capture, action, and coaching
Luna is assistant and coach. Where most AI tools automate just one step, Luna closes the full chain: preparation → conversation → context → insight → action → coaching.
Preparation
Luna prepares meetings and appointments thoroughly. She gathers and structures relevant information from websites and publications, recent news, sector and market context, analyzes public profiles, and pulls from internal CRM/ERP systems: who already knows this client? Have we done similar projects? Based on this, Luna signals opportunities and formulates smart questions so you walk in fully prepared.
Capture
Luna captures important conversations and meetings via voice and smart AI tools. After or during your meeting, you simply speak your observations — right after the conversation or on the go, with no forms or CRM screens. Luna turns speech into text, structures the information, understands it, and creates the desired output: summaries, structured data, entries in your systems (ERP/CRM).
Action
Luna executes the work: writing emails, completing tasks, drafting proposals, quotes, and reports. Drawing on connected information, she links earlier projects, relationships, and sources to generate shared client dossiers, concrete cross-sell opportunities, tasks with clear owners, and progress tracking. Collaboration is no longer forced — it becomes natural.
Coaching
Luna analyzes all relevant internal and external sources, finds connections, and surfaces surprising new insights. Once trained, Assistant Luna evolves into Coach Luna: advising proactively on the next logical step, who to involve, and where strategic opportunities lie. Through pattern recognition, Luna sees connections in your pipeline, recognizes strong and weak relationships and themes, and links insights across teams.
Our vision
As long as knowledge stays in people's heads, scalable growth is impossible. Agent Luna makes knowledge explicit, shareable and actionable.
Who it's for
Consultancy, buy-and-build, and growing B2B
For organizations where growth depends on people and relationships. Agent Luna is designed across the full customer journey: from first orientation to long-term client relationship.
Consultancy & professional services
Dozens of conversations every day: introductions, strategy sessions, project meetings. Information about client needs, investments, and opportunities is heard, but rarely captured systematically. Luna makes business development a repeatable process with better preparation, higher-quality capture, and visible commercial opportunities.
Buy-and-build organizations
After acquisitions, commercial and relational integration often lags. Multiple labels, overlapping clients, different ways of working — but no shared overview. Luna acts as the connecting layer: low-threshold input across all labels, organization-wide knowledge sharing, and visibility into who does what with the same client.
Growing B2B organizations
With complex client relationships and long sales cycles, where growth depends on people and relationships. Luna supports every phase of the customer journey with relevant context, overview, and concrete next steps.
The platform
Not a tool — an end-to-end platform
Agent Luna is an orchestrated platform that organizes input, knowledge enrichment, and output end-to-end. Where most AI tools automate one step, Luna closes the full chain: preparation → conversation → context → insight → action → coaching.
Five platform layers
Speak the way you would to a colleague — no forms, no CRM screens. Capture what matters right after a conversation or on the go.
From raw speech to reliable data. Recognizes intents, extracts entities (organizations, people, amounts), automatically links to CRM/ERP, and understands commercial context.
The right model for every task. Automatic routing per task type optimizes quality and cost, with context management across longer interactions.
Connects internal sources (CRM, ERP, documents) with external data (news, company info, LinkedIn). Maps relationships between clients, projects, and colleagues — so you always have the full context.
From insight to concrete output: emails, summaries, proposals, reports, and tasks. Luna writes, plans, and updates your systems — you stay in control.
Enterprise-grade
- Multi-tenant with data isolation
- EU-hosted, GDPR compliant
- Asynchronous processing for heavy tasks
- High performance for use on the go
Trust and compliance
- Processing inside the EU, no training on customer data
- No hallucinations: fact-grounded with source attribution
- EU AI Act compliant
- Transparency and human oversight
The founders
Jacques van Engelshoven and Han Gerrits
Jacques van Engelshoven
Entrepreneur · Commercial processes · CRM expert
Decades of experience in business development, marketing, and sales. Multiple ventures in the CRM domain, mentor and investor with sharp insight into growth and integration challenges.
Han Gerrits
Professor at VU · AI architect · Technology strategist
Professor at Vrije Universiteit Amsterdam with 30+ years of expertise in digital innovation. Former VP at Capgemini Invent, partner at KPMG, and CTO at Knab. Combines academic depth with practical application.
See Agent Luna in action
in your context?
We're happy to walk through a familiar workflow — for example, preparing for a first meeting or following up after a client conversation.
01
Share your use case
Which workflow do you want to improve?
02
Personal demo
We show Agent Luna in your context
03
Explore collaboration
Discuss implementation and possibilities